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Grand Things
Parks, stamps and process
A grand vision
Seventy-five years after the U.S. Postal Service issued its first National Park stamps — 10 of them, in fact, celebrating “National Park Year” — Journey had the privilege of creating and producing a unique book. The Grandest Things: Our National Parks in Words, Images, and Stamps is a 116-page hardback representing the joint vision of the USPS and the National Park Service.
The Grandest Things © 2010 USPS
First things first
We had to figure out a structure that would allow us to cater to two different book audiences: stamp fans and national park fans. In the end, we wove together stamps, historic artwork and memorabilia from the Harper’s Ferry Center (a National Park Service archive) to illustrate the history of the Park Service and the beauty of our nation’s open spaces.
The Grandest Things © 2010 USPS
Spreading the word
While part of our team was completing the design for The Grandest Things, another part worked on marketing it. We built a custom landing page that would give potential buyers the look, feel and opportunity to purchase. The landing page allowed both agencies to easily share information about the book with partners, media and other interested parties.
Bragging rights
Social media also helped spread the word. Within days of the launch, parks were tweeting about the book, and the Washington Post even ran an online article featuring postcards we designed in coordination with the book. We, of course, didn’t mind retweeting or sharing the links with friends. It’s always better if someone else does the bragging for you.
Stamp Images © 2010 USPS
Photograph by George A. Grant,
National Park Service, Harpers Ferry Center