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Grand Things

Parks, stamps and process

1 The Grandest Things: Our National Parks in Words, Images, and Stamps - front cover.

A grand vision

Seventy-five years after the U.S. Postal Service issued its first National Park stamps — 10 of them, in fact, celebrating “National Park Year” — Journey had the privilege of creating and producing a unique book. The Grandest Things: Our National Parks in Words, Images, and Stamps is a 116-page hardback representing the joint vision of the USPS and the National Park Service.

2 The Grandest Things: Our National Parks in Words, Images, and Stamps - inside spread.

First things first

We had to figure out a structure that would allow us to cater to two different book audiences: stamp fans and national park fans. In the end, we wove together stamps, historic artwork and memorabilia from the Harper’s Ferry Center (a National Park Service archive) to illustrate the history of the Park Service and the beauty of our nation’s open spaces.

3 Franklin Delano Roosevelt - a passionate stamp collector.

Historian-in-Chief

Did you know that FDR was a passionate stamp collector who was personally involved in the design of the 1934 stamp series? Neither did we.

We were really fun at dinner parties for a while.

4 The Grandest Things: Website landing page.

Spreading the word

While part of our team was completing the design for The Grandest Things, another part worked on marketing it. We built a custom landing page that would give potential buyers the look, feel and opportunity to purchase. The landing page allowed both agencies to easily share information about the book with partners, media and other interested parties.

5 Catalog spread advertising The Grandest Things

Mass appeal

On the traditional media side, we developed a slew of print advertising and a direct-mail campaign reaching out to both stamp collectors and national park enthusiasts.

6 The Grandest Things: Our National Parks in Words, Images, and Stamps - postcard booklet.

Bragging rights

Social media also helped spread the word. Within days of the launch, parks were tweeting about the book, and the Washington Post even ran an online article featuring postcards we designed in coordination with the book. We, of course, didn’t mind retweeting or sharing the links with friends. It’s always better if someone else does the bragging for you.

Brag for us: FacebookTwitter

Photograph by George A. Grant,
National Park Service, Harpers Ferry Center