StoryMatters

Shaking Off the Doom and Gloom

By Jodi Broadwater Macfarlan

Illustration by Ashley Walton

I decided to pursue journalism just as many in the industry decided, or were forced, to ditch it. It was December 2007, and with college graduation looming just a few months ahead, I jumped in excitedly — and, honestly, rather naively — to the idea of grad school, even as the industry whose craft I sought to study seemed to be imploding.

Specifically, I went to school to study newspaper and magazine journalism — rather laughable, I suppose, considering the number of newspapers and magazines that were folding around me at the time. Sure, there was the “new media” concentration I could have chosen — but was the idea of digital media really new? To me, it already seemed a bit outdated, considering our technical prowess in 2008. Plus, all j-schoolers, regardless of concentration, were guaranteed to leave with a solid grasp of basic multimedia tools: Flash, Final Cut Pro, Dreamweaver. I just wanted to learn how to solidly report a balanced story.

One of my most vivid memories of that year at j-school was the night the school hosted a panel discussion on digital media and that ever-hot topic: The Future of Journalism. One by one, the panel of digital journalists — composed of bloggers, freelance multimedia journalists and digital newsroom staff — spent the night crushing all of our hopes about the existence of this said future. When the event was over, the career services staff hosted the one and only open-bar reception we had all year. Was that telling of their professional outlook on our futures? I think so.

Yet — doom and gloom and tales of the apocalypse aside — I learned a lot during my time in j-school. I learned how to write a smashing lede and nut graf; how to cover a beat neighborhood in the Bronx (while wielding an electric stun gun, no less); how to juggle several stories of differing formats and subjects on the same deadline; and, very importantly, how to not take it personally when calls are not returned (and how to pursue people relentlessly in response).

I also learned that stories really do matter (maybe that’s how I landed this gig?), and that they deserve to not only be told but be told well.* It doesn’t matter if the story’s a 2,000-word narrative feature or a 650 X 900-pixel interactive infographic. The media and formats may be changing, but the importance of story is not.

Yet as I reflect on all I’ve learned about journalism in the past few years, I think the most important lesson was absorbed not in the traditional classroom but out in the real world: There’s hope for the industry. I won’t claim to have found any definitive solutions to quell the fears of uncertainty, but I’ve seen glimpses of that hope by coming to a few realizations:

The Future may be scary. But the truth is that there will always be a need for well-reported, well-written stories. Rather than be paralyzed by the changing times, we should be embracing them and charting a new path to tell those stories. It just might be the one people follow.

*I am by no means saying that you have to go to journalism school to tell a story with excellence — admittedly, many arguments can be made for the opposite.