
I decided to pursue journalism just as many in the industry decided, or were forced, to ditch it. It was December 2007, and with college graduation looming just a few months ahead, I jumped in excitedly — and, honestly, rather naively — to the idea of grad school, even as the industry whose craft I sought to study seemed to be imploding.
Specifically, I went to school to study newspaper and magazine journalism — rather laughable, I suppose, considering the number of newspapers and magazines that were folding around me at the time. Sure, there was the “new media” concentration I could have chosen — but was the idea of digital media really new? To me, it already seemed a bit outdated, considering our technical prowess in 2008. Plus, all j-schoolers, regardless of concentration, were guaranteed to leave with a solid grasp of basic multimedia tools: Flash, Final Cut Pro, Dreamweaver. I just wanted to learn how to solidly report a balanced story.
One of my most vivid memories of that year at j-school was the night the school hosted a panel discussion on digital media and that ever-hot topic: The Future of Journalism. One by one, the panel of digital journalists — composed of bloggers, freelance multimedia journalists and digital newsroom staff — spent the night crushing all of our hopes about the existence of this said future. When the event was over, the career services staff hosted the one and only open-bar reception we had all year. Was that telling of their professional outlook on our futures? I think so.
Yet — doom and gloom and tales of the apocalypse aside — I learned a lot during my time in j-school. I learned how to write a smashing lede and nut graf; how to cover a beat neighborhood in the Bronx (while wielding an electric stun gun, no less); how to juggle several stories of differing formats and subjects on the same deadline; and, very importantly, how to not take it personally when calls are not returned (and how to pursue people relentlessly in response).
I also learned that stories really do matter (maybe that’s how I landed this gig?), and that they deserve to not only be told but be told well.* It doesn’t matter if the story’s a 2,000-word narrative feature or a 650 X 900-pixel interactive infographic. The media and formats may be changing, but the importance of story is not.
Yet as I reflect on all I’ve learned about journalism in the past few years, I think the most important lesson was absorbed not in the traditional classroom but out in the real world: There’s hope for the industry. I won’t claim to have found any definitive solutions to quell the fears of uncertainty, but I’ve seen glimpses of that hope by coming to a few realizations:
- The Future of Journalism is not about merely duplicating a print piece online — we’ve tried that, and we’ve realized the familiar print experience simply can’t be recreated one-to-one in the same meaningful way on a screen or tablet. Innovation is critical these days, and experimentation even more so.
- But that doesn’t mean aspects of print journalism should be wholly abandoned. In fact, much to the chagrin of popular opinion, long-form journalism can survive on the web; lest you scoff, sites like longreads.com are popping up, and pieces like Slate’s “Fresca Fellowship” articles proved it by earning tens of millions of page views. The trick, as always, involves knowing your audience and capturing their interest.
- The same thing that’s made the Sunday paper great for so many years — the intentionality of the full package — will make digital journalism great. Publications that hone their niche, curate their choices, and give readers content, quality and style to expect when they return will be the ones to lead.
- Our attention spans may be declining in this modern age, but the “blitz” style of journalism isn’t helping. Just because you have space to publish doesn’t mean you should post that eleventh slideshow of the day or tweet six pieces of news in one breath. Quality over quantity still rings true, folks.
- There’s a difference between information and insight. Twitter is great for breaking news — when a plane lands in the Hudson River, for example — but a limit of 140 characters doesn’t allow for in-depth reporting or analysis. That type of journalism requires time, which no amount of cobbled-together bits from Facebook and Twitter can give.
- . . . And that’s why paywalls are the model for the future of consumer publications. Believe me, I’m just as frustrated by this as anyone. But after the heyday of free online music downloads, didn’t we learn that valuable content really is worth paying for?
The Future may be scary. But the truth is that there will always be a need for well-reported, well-written stories. Rather than be paralyzed by the changing times, we should be embracing them and charting a new path to tell those stories. It just might be the one people follow.